Frupco launches SeaVue, first real-time tracking platform for imported produce
Frupco Expediting & Services, the leading third-party logistics provider of fresh produce from Latin America to the U.S. West Coast, has launched SeaVue™, the industry’s first platform to provide real-time visibility into perishable cargo.
“Access to precise, up-to-the-minute shipment data is mission-critical in the fresh produce trade,” said Steve Bryant, Chief Executive Officer of Frupco Expediting & Services. “Importers can no longer afford to rely on fragmented updates or guesswork when every hour matters. SeaVue™ changes that – delivering a continuous view of cargo from origin to destination.”
By providing GPS tracking and live inventory data, SeaVue™ helps importers anticipate delays, adjust warehouse schedules, and minimize costly disruptions. Patti Coombs, Operations Manager at Pacific International and SeaVue™ user, noted: “All the information is updated in real time, which keeps us organized and efficient.”
The unparalleled SeaVue offering
The platform is designed specifically for perishable shipments, giving Frupco clients tools to:
- Track vessel arrivals with live GPS updates
- View current and past storage transfers
- Communicate instantly with quality control, warehouses, and transport teams
- Redirect deliveries or flag pallets for inspection
- Filter cargo by grower, commodity, size, or pack style
- Generate customized voyage summaries, inventory reports, and invoices
- Access current and past invoices along with customers statements
“SeaVue provides all the information importers need, plus an easy-to-use interface,” said Fern Coyle, Operations and Sales for Safco of America and SeaVue™ user. “It even shows vessel locations at all times, which is a game-changer.”
In an industry where delays can quickly compromise product quality and drive up costs, SeaVue™ sets a new standard – giving produce importers the real-time control they need to protect freshness, optimize operations, and strengthen supply chain reliability.
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