Post-game slowdown: Mexico still holds majority share of US avocado market

United States avocado imports fell 24 percent week-on-week, totaling nearly 1,400 shipments as post-Super Bowl demand eases, Avobook notes in its week 7 report. Despite the weekly decline, volumes remained 44 percent higher than the same period last year.

Mexico accounted for 97 percent of the US volume during the week. Shipments from the North American country declined 23 percent week over week, driving much of the overall market adjustment following the Big Game push.

Large fruit sizes saw a slight price correction, while size 70 posted a three percent increase. The market now looks ahead to potential retail promotions tied to Cinco de Mayo, as well as a seasonal decline in Mexican supply expected later this spring.

Volume and price corrections in Europe

Arrivals to the Old Continent reached 742 shipments in week 6, down nine percent from the previous week but nine percent above the same week last year.

Spain, Israel, and Colombia held similar market shares during the week. Peru more than doubled its weekly volume, surpassing Chile, whose shipments dropped 48 percent. In Rotterdam, prices generally declined, particularly for medium sizes, while small sizes showed more stability.

China doubles volume

China recorded 49 shipments in week 6, nearly double the previous week’s total. Peru supplied 71 percent of the volume.

Prices in China remained stable and in line with levels seen in the equivalent weeks of 2024 and 2025. However, the intermittent pattern of Peruvian shipments continues to warrant attention as the season progresses.

*All images are referential. 

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