The Alizza Fruit once again earns the highest 3 Stars Superior Taste Award
The Alizza Fruit, a premium citrus innovation developed by Genesis Fresh and commercialized globally through Amfresh, has once again earned the highest 3 Stars Superior Taste Award from the International Taste Institute in Brussels.
A recipient of the Institute’s highest distinction in 2023, The Alizza Fruit has achieved the accolade again in 2026, joining an exceptionally select group within the global citrus category.
“This distinction provides independent validation of what we aim to achieve through varietal innovation: products that consistently deliver superior consumer experiences while creating value throughout the supply chain,” said David Alba, CEO of Genesis Fresh. “Achieving the highest 3 Stars Superior Taste Award for a second time, particularly following a challenging season and months after harvest, demonstrates the robustness of The Alizza Fruit and the strength of the genetics behind it.”
The Alizza Fruit combines the sweetness of a mandarin with the generous size and juiciness of a pomelo. It’s totally seedless, exceptionally juicy, easy to peel, and naturally suited to both fresh consumption and juicing.
At a time when citrus categories are seeking growth through differentiation and premiumization, The Alizza Fruit demonstrates how varietal innovation can create new reasons to purchase, engage, and return to the category.
The Alizza Fruit expands to near year-round supply
The award comes at an important moment as The Alizza Fruit enters a new Southern Hemisphere season.
Despite a challenging start to the citrus campaign, Amfresh South Africa and a growing network of local producers are preparing to deliver another season of exceptional quality and consumer satisfaction. Continued expansion across South Africa is extending availability into the summer months, helping transform The Alizza Fruit from a seasonal citrus offering into a near year-round proposition for retailers and consumers.
As plantings continue to expand, Amfresh and its grower partners are building the foundations for long-term category growth and broader consumer access across both hemispheres.
“The Alizza Fruit demonstrates what happens when innovation creates something consumers genuinely cannot find elsewhere,” said Patricia Sagarminaga, Global Director of Marketing & Communications at Amfresh Group.
The achievement reflects the collaborative efforts of teams across Genesis Fresh, Amfresh, growers, packers, and retail partners, from varietal innovation and quality management to farming, commercialization, and retail execution.
As global volumes continue to grow, The Alizza Fruit is helping demonstrate how innovation can unlock new opportunities for citrus while creating value across the entire supply chain.
*All images courtesy of Amfresh.
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