NatureFresh's mobile greenhouse 'impacting buying decisions'
The tour has already passed through New York, Ohio, Indiana, Pennsylvania, and New Jersey, and was due to make stops in the company's home region of Windsor-Tecumseh at Zehrs, Kingsville Zehrs, and Sarnia Real Canadian Superstore late last week.
The Greenhouse Education Center (GEC) is a custom-built, 38-foot long mobile greenhouse attraction, designed and built by NatureFresh Farms' sister company & greenhouse builder South Essex Fabricating.
“The Greenhouse Education Center has been visiting new cities each week since early May”, director of marketing Chris Veillon said.
The company said that working with a variety of national retailers in the U.S. & Canada, the GEC has been met with 'rave reviews' by retail partners and consumers.
“The GEC gives the consumer a first hand, up close and personal experience with greenhouse vegetables," Veillon said.
"They get to not only see real vegetables growing but also learn how we grow with a non-soil based growing medium, how we use a pressurized irrigation system to feed the plants, and learn why we use energy screens to protect the plants & their environment."
Equipped with TV’s airing different videos about the GEC and how NatureFresh grows, one of the biggest attractions for kids is the live bumble bee eco-system.
In addition to learning about how greenhouse produce is grown, customers can sample fresh tomatoes as part of each event.
"Served raw and in prepared recipes, the in-store demo station is staffed by the company’s corporate chef, Henry Furtado, who helps pair together the right accents to create flavorful recipes at home using fresh tomatoes, bell peppers, and cucumbers," the company said.
"With the goal of educating people about the benefits of greenhouse grown produce, consumers are walking away from the GEC better informed to make savvy buying decisions going forward.
"When leaving the store, many customers have made a point of coming back to the NatureFresh™ team to make sure they knew they had impacted their buying decisions in a positive manner."
Over the course of the last three months, the Greenhouse Education Center has not only visited retail store locations but also visited major metropolitan city center’s for community access and attended summer camps for kids.
The #GreenInTheCity Tour is scheduled to continue on well in to the fall visiting major cities and retailers across the mid-west.