U.S. Anjou pears gain heart-healthy certification
The U.S. pear industry will be pumping to a new beat thanks to a recent certification from the American Heart Association.
Starting in February this year, Green and Red Anjou from USA Pears were certified as heart-healthy by the association, allowing the allows Pear Bureau Northwest (PBNW) to use the Heart-Check mark throughout on-line, print, and promotions for these varieties.
“It is gratifying to see sweet, juicy Anjou pears recognized by the American Heart Association as a heart-healthy food.” said PBNW president Kevin Moffitt.
"With health impacts of cardiovascular disease touching more than one in every three adults, heart health is important to consumers. Now they can feel good knowing their Anjou pear is Heart-Check certified.”
With the initiation of the certification, PBNW scheduled promotional events with social media, introduced Heart Healthy Red Anjou pear materials for February’s American Heart Month and Heart-Healthy point of sale (POS) materials for National Nutrition Month in March with expanded plans for the next pear season.
"As the pear industry continues to communicate the health benefits of pears, collaborating with the American Heart Association helps show our product in the best light with acknowledgement from a trusted, science based organization," Moffitt said.