U.K.: Tesco launches 'real fruit' watermelon ice lolly

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U.K.: Tesco launches 'real fruit' watermelon ice lolly

British supermarket chain Tesco is launching what it describes as a "unique" watermelon ice lolly made from 100% fruit, marketing it as a "healthy alternative summer treat."

The ‘real fruit on a stick’ snack recently went on sale at the leading supermarket's stores across the U.K. as much of the country was experiencing a heatwave.

Tesco believes this is the first time a 100% fruit lolly treat has been sold on British high streets.

“Iced watermelon is the perfect accompaniment to a hot summer’s day," Tesco produce buying manager David Daniels

“These thirst-quenching frozen lollies, made from a real piece of fruit, are a delicious and healthy alternative to a sweet treat for all the family.”

The watermelon lollies will be sold in a pack of four for £2 (US$2.50) and will be available in more than 500 Tesco stores across the country.

 Meanwhile with the hot weather returning this week shoppers have been stocking up for what is set to be a week of al fresco dining.

Over the course of the weekend Tesco estimates it sold more than 1 million bagged salads, 600 metric tons (MT) of strawberries and 750,000 melons.


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