U.S.: Pride Packing joins Sage Fruit

March 07 , 2018

The Vanguard International subsidiary has become an equity partner in the Washington State group known for its pome fruit and stone fruit. 

Vanguard International’s Pride Packing Company has joined Sage Fruit Company to enhance the fruit marketing, sales and distribution as part of a mission to supply fresh, quality-assured produce year-round.

The focus of Sage Fruit will concentrate on promoting Pride’s domestic Washington State apples, pears, cherries, apricots, peaches and nectarines.

“We are very happy to join Sage as an equity partner and to continue our working relationship with this industry leader to market and sell the fruit we grow and pack in Washington,” said Vanguard CEO Craig Stauffer.

“We look forward to working closely with the Sage team and its members to deliver high quality, great tasting fruit to customers worldwide.”

Founded in 1999, Sage Fruit is a growing, marketing, and sales organization made up of four family businesses from Central Washington (Valley Fruit, Valicoff Fruit, Olympic Fruit and Larson Fruit).

In 2015, Valley Fruit and Larson Fruit combined their packing operations and formed Legacy Fruit Packers (Wapato) with a state of the art packing, storage, and shipping facility.

Each of its vertically integrated members is continuously adding acreage to their well-established farms, while also replanting current acreage with high-density, new-variety trees.

“We are excited by the addition of Vanguard Pride to the Sage Fruit Family,” said Sage’s general manager Steve Clement.

“The addition of such a high quality growing and packing operation to Sage is an important step in our overall growth strategy and will enhance our ability to supply our customers with the best tasting, highest quality tree fruit Washington State has to offer,” he said.

Vanguard Pride is a vertically-integrated 3,000-acre farming operation complete with its own packing and cold storage facilities and is one of Washington’s leading fruit producers. Further development of Vanguard Pride will continue to focus on planting additional acreage of complementary products that provide a unique taste experience and superior quality.

“We’re extremely proud of the success and development that has been created at Vanguard Pride and we look forward to further expanding our growth with the Sage marketing and sales organization,” says Vanguard Pride Packing Co. general manager and vice president of Washington farming operations, Brett Calhoun.

www.freshfruitportal.com

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