Frieda’s Specialty Produce, known for spotting trends like plant-based protein and turmeric, has released its predictions for 2019, “to help retailers make room for what’s hot”.
Its predictions for next year include vegetables being eaten for dessert, and ‘popability’.
Frieda’s says it ‘trendologists’ have had a “high rate of success” when predicting trends.
“We are in the fields with our farmers and in the kitchens with our chefs,” according to Cindy Sherman, director of marketing & innovation.
“Fads become trends when they resonate with consumers beyond their 15 minutes of fame. We overlay consumer sentiment to predict what will really stick.”