Whole Foods releases top 10 food trends for 2020
U.S.-based retailer Whole Foods Market has announced its annual food trend predictions for 2020.
The company forecasts 10 "on-the-rise" products, flavors, and food influences to find in their stores.
This is the fifth year that the company has predicted “anticipated and innovative food trends”.
Whole Foods' trends of 2020 include regenerative agriculture, West African foods and meat-plant blends.
Last year, the annual report predicted the popularity of hemp-infused and topical CBD products, eco-conscious packaging, and faux meat snacks.
Predictions serve to inform consumers about products to look for in the company’s grocery stores, according to Whole Foods.
Whole Foods includes a list of products for consumers to try below descriptions of the 10 trends.
For instance, products like alternative sugars, organic premium roasted seaweed, ethically-sourced wine, moringa vegetable powder, and non-alcoholic IPAs made the list. Also, it claims that eye-catching items like "Tigernut flour" and watermelon seed butter are up-and-coming.
Additionally, it foresees that non-soy based vegan items and "sophisticated" food products for children will become popular.
Finally, the company comments that these predictions are made by specialists who focus on consumer preferences and product sourcing.
The full list is as follows:
- Regenerative Agriculture
- Flour Power
- Foods from West Africa
- Out-of-the-Box, Into-the-Fridge Snacking
- Plant-Based, Beyond Soy
- Everything Butters and Spreads
- Rethinking the Kids’ Menu
- Not-So-Simple Sugars
- Meat-Plant Blends
- Zero-Proof Drinks