Walmart’s first Super Bowl ad counters Amazon's push into groceries
Walmart’s national ad comes as the world’s biggest retailer has been outgunned in recent weeks on TV by rival and fellow Super Bowl advertiser Amazon, which has been heavily advertising its move to free two-hour home grocery delivery for Prime members.
Walmart outspent Amazon Prime by a two-to-one margin—US$105m to $52 million—since December, according to iSpot.tv data. But since Jan. 1, Amazon Prime, not counting other Amazon units, has outspent Walmart $38.3 million to $23.4 million.
In November last year, Walmart revamped its fresh produce section to 'refresh' the shopping experience.