Summer avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados in celebration of dad, 4^th of July, and the start of a new school year.

The Hass Avocado Board’s recently published Q3 holiday recap report indicates that Father’s Day, the 4^th of July and Labor Day holidays all reached four-year highs.

The report is insightful for retailers and industry leaders to use the information as they plan promotions for the upcoming year and look for new opportunities for avocado sales growth.

Key highlights from the report include:

Father’s Day

• Avocado sales reached a 4-year high of $61.6M and 55.1M units
• Father’s Day week posted strong growth since 2017, up +24% in dollars and +49% in units
• Seven of eight regions grew dollar sales, with Northeast at a national high growth rate of +19%
• Average sales price declined in all regions across the U.S., down -17% to $1.12/unit nationally

4^th of July

• The 4^th of July holiday bounced back in 2020 with a significant increase in volume, up +40% vs. prior year to 58.7M units
• Unit sales increased by +16.9M units nationally. All eight regions saw unit growth with South Central seeing the highest incremental increase of 3.2M units
• Dollar sales reached a four-year high of $64.7M, an increase of +4%
• Dollar sales increased by +$2.4M nationally. Six out of eight regions posted dollar increases

Labor Day

• 2020 showed the highest volume growth rate in the last four years with an increase of +26% vs. prior year, bringing unit sales to 53.6M units
• Dollar sales held strong at $53.7M
• On average, avocado retailers saw sales of $569 per store during the holiday week
• Per store sales were especially strong in California ($1,234) and West ($1,199) regions