Del Fresco Pure celebrates 70 years at CPMA 2026 with bold innovation and a “Welcome to Nonna’s House” experience

Del Fresco Pure is proud to mark a major milestone at the 2026 Canadian Produce Marketing Association (CPMA) Convention and Trade Show—celebrating 70 years of greenhouse growing excellence. This year’s presence blends heritage, innovation, and culture under the theme: “Welcome to Nonna’s House.”

“CPMA has always been about connection—but this year, it truly feels like we’re inviting people into our home,” said Sonia Klinger, Del Fresco Pure.“‘Nonna’s House’ is more than a theme: it’s a feeling of warmth, family, and sharing that we’re proud to bring to life on the show floor.”

At booth #1631, attendees are invited to step into a warm, nostalgic Italian kitchen experience inspired by Nonna’s welcoming home, where the table is always set, the kitchen is always full of life, and every guest is treated like family. The space honors Del Fresco Pure's roots while showcasing the future of fresh produce, bringing together tradition, comfort, and innovation under one roof.

Innovation meets sustainability

As part of its continued commitment to sustainable packaging solutions, Del Fresco Pure will unveil its new sustainable top seal for The Original Cherry Tomatoes on the Vine, designed to significantly reduce plastic use while maintaining the freshness, protection, and premium shelf appeal consumers expect. 

The updated design supports improved recyclability and reflects Del Fresco Pure's ongoing focus on reducing environmental impact across its packaging portfolio, without compromising quality or product integrity from greenhouse to shelf.

The company is also launching its King Pack, 3-pack Organic English Seedless Cucumbers, a larger-format offering designed for the way people snack, share, and entertain today. Built for high-consumption households, the King Pack brings together value, convenience, and versatility in one simple grab-and-go format—perfect for everything from the Logan-inspired cucumber salads to family platters and hosting moments.

“Both of these innovations reflect who we are as growers—always looking forward, but never losing sight of quality, sustainability, and care for the end consumer,” said Ray Mastronardi, President, Del Fresco Pure. “Every decision we make in packaging and product development starts in the greenhouse and ends at the kitchen table.”

Celebrating culture, community, and a viral movement

Building on the cultural impact of fresh, simple ingredients and the global excitement sparked by the cucumber salad trend, Del Fresco Pure—together with brand ambassador Logan Moffitt—is proud to officially announce the launch of National Cucumber Salad Day, taking place annually on July 8.

The “Cucumber King” is one of the most recognizable names in viral food trends. Best known for his simple, flavorful cucumber salad recipes on TikTok and Instagram, Logan has amassed over 100 million views and turned cucumbers into an internet sensation. Developed during his time in South Korea, his recipes often blend Eastern and Western flavors in creative ways.

Inspired by the viral movement led by Logan himself, the day celebrates the creativity, simplicity, and cultural moment that turned the humble cucumber salad into a social media phenomenon. The inaugural celebration honors the anniversary of the original post that ignited the craze, cementing cucumbers as a staple of modern, accessible, and endlessly customizable eating. 

“I’ve always been a HUGE fan of produce, and cucumbers. Seeing so many people online getting excited about eating cucumbers just like I am made me so happy. I think cucumbers are one of the most versatile vegetables, which is what makes them so perfect for any variation of cucumber salad,” said Logan Moffitt.

To bring the movement to life at CPMA 2026, Logan Moffitt will appear at the booth on Day 1, April 29, connecting with attendees, sharing his signature cucumber creations, and celebrating the community that helped turn a simple idea into a global food moment.

The Del Fresco Pure® team will be at booth #1631 during the upcoming CPMA trade show, April 29-30, 2026.

*All images courtesy of Del Fresco Pure.

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