Top Stories

From dessert to daily treat: Key reasons why pineapples are now a top fruit choice

According to the survey, pineapples have gone from dessert favorite to daily delight, with 31 percent of respondents citing treating themselves as the main reason to eat the tropical fruit.
December 19 , 2025

The Mean Sixteen: Report urges action on ag biosecurity

Farm Journal Foundation flags citrus greening, codling moth, and lettuce virus among the top United States threats.
December 19 , 2025

Buying fresh just got easier: Taylor Farms launches one-tap shopping on TikTok with Instacart

The company is leveraging the new advertising solution, enabled by the social media platform's collaboration with the e-grocer. The initiative aims to redefine how consumers discover and shop for fresh, healthy foods. 
December 19 , 2025

Agronometrics in Charts: Super Bowl brings massive US avocado consumption amid tariff threats

From trade policy to drought, multiple pressures surround the avocado supply chain heading into the big game. Still, Mexico remains the backbone of US avocado imports, keeping the guac flowing.
December 18 , 2025

Hass avocado prices hit multi-year low in the US as Rabobank forecasts ample 2026 fruit supply

The Dutch bank latest projects a shipping-price increase for Navel oranges and some apple varieties, but a multi-year low for Hass avocados in the US.
December 18 , 2025
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TSW 2026 – The most important fruit and vegetable trade fair in Central & Eastern Europe The Fruit and Vegetable Industry Trade Fair (TSW) is the largest and most prestigious horticultural event in Central and Eastern Europe. Each year, the event brings together fruit and vegetable producers, buyers, distributors, processors, technology providers, and industry experts from across Europe and beyond. The 16th edition of the event will take place between January 23 […]

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Mission Produce appoints John Pawlowski CEO as Co-Founder Steve Barnard transitions to Executive Chairman   Global leader in the production, distribution, and sourcing of Hass avocados, Mission Produce will experience a major leadership transition. Steve Barnard, Co-Founder and Chief Executive Officer, will assume the role of Executive Chairman of the Board, while John Pawlowski, currently President and Chief Operating Officer, will become Chief Executive Officer, effective at the close […]

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Maxtend: Controlled-atmosphere tech innovation secures fresh fruit quality on South America's export routes Maxtend has become a key controlled-atmosphere solution for exporters in South America and around the world

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Klasmann-Deilmann presents proven solutions for climate-smart horticulture  The upcoming horticultural season will be characterised by low peat extraction volumes and resulting bottlenecks in raw material availability. Klasmann-Deilmann, on the other hand, remains able to deliver thanks to targeted stockpiling, decentralized procurement, and long-standing partnerships with reliable raw material suppliers.   “In today's volatile market environment, reliability and planning security are of crucial importance […]

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USA Pears take New York City by storm to celebrate World Pear Day  Featuring a colorful array of pear varietals, the campaign brought together animated digital billboards, bus displays, influencer partnerships, and social content to inspire consumption of fresh pears. 

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Bananas on the brink: Weather, disease test US supply From heavy rains in Costa Rica to rising disease pressure across Central America, banana production is entering a more volatile phase. Research firm SynTech says growers and buyers alike will need flexibility as weather and biology reshape supply.

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ProForest Certification confirms 90% of Mexican avocados for US market are deforestation-free To date, 37 packing houses in the states of Michoacán and Jalisco have gained the ProForest avocado certification, demonstrating the production chain's commitment to international environmental standards.

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Organic dried fruit market to reach $5.78 billion by 2033, driven by consumer demand for clean-label snacks According to marketing researcher Verified Market Reports, the expansion is driven by surging consumer demand for clean-label, nutrient-dense snacks, rising disposable incomes, and the rise of sustainable food products.

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Honeybear Insights unlocks advanced decision-making for pome fruit retailers The analytics-focused program helps retailers fine-tune assortment and pricing while keeping an eye on long-term category growth.

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Dole sells Guayaquil port operations to Terminal Investment Limited for $75 million As part of the agreement, the company will continue to use the port for terminal services, including container loading and unloading, once the transaction is closed.

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