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Agronometrics in Charts: Super Bowl brings massive US avocado consumption amid tariff threats

From trade policy to drought, multiple pressures surround the avocado supply chain heading into the big game. Still, Mexico remains the backbone of US avocado imports, keeping the guac flowing.
December 18 , 2025

Hass avocado prices hit multi-year low in the US as Rabobank forecasts ample 2026 fruit supply

The Dutch bank latest projects a shipping-price increase for Navel oranges and some apple varieties, but a multi-year low for Hass avocados in the US.
December 18 , 2025

Bananas on the brink: Weather, disease test US supply

From heavy rains in Costa Rica to rising disease pressure across Central America, banana production is entering a more volatile phase. Research firm SynTech says growers and buyers alike will need flexibility as weather and biology reshape supply.
December 17 , 2025

ProForest Certification confirms 90% of Mexican avocados for US market are deforestation-free

To date, 37 packing houses in the states of Michoacán and Jalisco have gained the ProForest avocado certification, demonstrating the production chain's commitment to international environmental standards.
December 17 , 2025

Organic dried fruit market to reach $5.78 billion by 2033, driven by consumer demand for clean-label snacks

According to marketing researcher Verified Market Reports, the expansion is driven by surging consumer demand for clean-label, nutrient-dense snacks, rising disposable incomes, and the rise of sustainable food products.
December 17 , 2025
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Maxtend: Controlled-atmosphere tech innovation secures fresh fruit quality on South America's export routes Maxtend has become a key controlled-atmosphere solution for exporters in South America and around the world

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Klasmann-Deilmann presents proven solutions for climate-smart horticulture  The upcoming horticultural season will be characterised by low peat extraction volumes and resulting bottlenecks in raw material availability. Klasmann-Deilmann, on the other hand, remains able to deliver thanks to targeted stockpiling, decentralized procurement, and long-standing partnerships with reliable raw material suppliers.   “In today's volatile market environment, reliability and planning security are of crucial importance […]

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USA Pears take New York City by storm to celebrate World Pear Day  Featuring a colorful array of pear varietals, the campaign brought together animated digital billboards, bus displays, influencer partnerships, and social content to inspire consumption of fresh pears. 

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Honeybear Insights unlocks advanced decision-making for pome fruit retailers The analytics-focused program helps retailers fine-tune assortment and pricing while keeping an eye on long-term category growth.

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Dole sells Guayaquil port operations to Terminal Investment Limited for $75 million As part of the agreement, the company will continue to use the port for terminal services, including container loading and unloading, once the transaction is closed.

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Genesis Fresh showcases new premium mandarins across Spain Growers, exporters and retailers assessed the mandarins’ adaptability, disease resistance and pack-out potential. The company says the genetics aim to balance ease of cultivation with consumer-facing quality.

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US-Mexico water deal: Mexico agrees to deliver 202,000 acre-feet to Texas farmers According to the USDA, the southern country’s outstanding deficit will be paid over five years, while the White House reserves the right to impose retaliatory tariffs on Mexican products. 

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Why the Almond Board of California dropped the USDA’s decades-old Objective Measurement Report The decision marks the end of a partnership and comes amid growing skepticism from growers, handlers, and other industry stakeholders about the data’s accuracy.

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Bloom Fresh wins Sweet Sapphire court fight in China China’s highest court upheld penalties in a long-running grape infringement case, reinforcing plant variety protection and signaling stronger IP enforcement for foreign breeders.

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USDA announces $38.1 million to cover agricultural losses due to Hurricane Helene in Tennessee The state of Tennessee is receiving the funding to administer a program covering infrastructure and timber losses, as well as future economic losses and market losses.

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