Westfalia Fruit Peru’s sustainable model: Quality, tech, and alliances drive global avocado export success
The company has strategically expanded its portfolio to include categories such as mangos, mandarins, and blueberries. However, its original premise has remained intact: avocado is the core of the business.
December 18 , 2025
US strawberry prices soar 33 percent as California rain disrupts December supply
This holiday season, strawberry lovers across the US are facing higher prices and fewer berries on store shelves as relentless winter rains disrupted the California harvest.
December 17 , 2025
USMCA review: Washington raspberry growers testify on damage from Mexico's low-cost imports
The Washington Red Raspberry Commission appeared at the US Trade Representative’s office to detail the dramatic effects of rampant Mexican competition on the state’s industry.
December 16 , 2025
Why branded grapes are winning in Europe: Sun World's AUTUMNCRISP strategy delivers massive sales growth
Sun World says naming the brand is helping retailers lift sales, and AUTUMNCRISP’s Denmark debut shows just how branding can reshape a traditionally generic category.
December 15 , 2025
California table grape harvest ends with critical drop in cold storage inventory
Between weeks 46 and 48, the USDA reported a dramatic fall in cold storage stock compared to last year. A green variety shortage might be on the horizon, but the industry calls for calm as late cultivars are still at the packing house.
December 12 , 2025



