Berry company Naturipe Farms says it is celebrating National Strawberry Month with peak volumes of the fruit from California, now through summer and into fall.

It said the supply would offer promotion opportunities at retail for the upcoming holidays.

“We are excited to be celebrating National Strawberry Month with record production for the month of May,” says Vinnie Lopes, vice president of sales for the West Coast.

“Santa Maria is looking strong and Watsonville is here with a bountiful supply available now and expected to thrive through mid-fall.”

CarrieAnn Arias, vice president of marketing, said: "Naturipe is offering tools for retailers to promote the various peaks of seasons for strawberries."

“This is a great time to offer samples, build displays and promote larger pack sizes, as consumers ramp up their summer activities.”

With organic demand and purchasing on the rise, production has significantly increased over prior years for Naturipe.

“Supplies are plentiful for both organic and conventional strawberries, with weekly promotable volumes available now,” says Lopes.

With this increase of promotable supply, Naturipe recommends that retailers upsize customer purchases by offering 2lb strawberry clamshells for Memorial Day, graduation parties and upcoming summer events.

www.freshfruitportal.com