SanLucar expands to Singapore, Hong Kong, Malaysia, and Central China
Valencia-based premium produce brand SanLucar continues to conquer new Asian markets after a successful launch in Singapore last year. Through a press release, the company informed that it's now also available in Hong Kong, Malaysia, and Central China.
Various partners have been involved in SanLucar's launch and have helped strengthen the brand's presence in the region, such as the renowned DFI Retail Group, one of Asia’s leading retail companies, and premium retailers like Giant, CS, CS Fresh, Lucky, Mercató, and retailers in China.
CEO Armin Rehberg and Director of International Markets Jaime Sánchez traveled to Asia to support SanLucar’s market entry. Their presence, the press release says, emphasized the company’s commitment to bringing premium fruit and vegetables to strong markets with the highest quality standards.
“I’m proud of our development and our new partners here in Asia," said SanLucar CEO Armin Rehberg. "They and their consumers love our brand and our premium products. We look forward to continued successful collaboration.”
The strong ties that bind SanLucar to Asia
Last year, the company was honored in Singapore with the Rising Brand Award–a testament to strong brand development and consumer trust. The award recognizes the innovation and added value SanLucar brings to the Asian market, highlighting the company's successful development in Asia within its first year.
With its expansion into Hong Kong and Malaysia, SanLucar reinforces its international growth strategy and emphasizes its ambition to stand for fresh fruit and vegetables of the highest quality worldwide.
“What has always been important to us is to convey that a truly honest premium brand is more than just a marketing product," added Rehberg. "Our production and premium quality are the core elements of doing things in a way we can be proud of."
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