Agronometrics in Charts: US organic sales surge to $76.6B, driven by fresh produce

Each week, the series ‘Agronometrics In Charts’ looks at a different horticultural commodity, focusing on a specific origin or topic, and visualizing trade market factors that are driving change. Check out our entire archive.

Recent findings from a newly published report by the Organic Trade Association indicate a noticeable uptick in organic consumption in the United States market. The total sales of certified products hit $76.6 billion in 2025, marking a 6.8 percent growth rate, about double the pace of the wider market. Fresh produce continues to drive this growth, playing a central role in shopping habits. The category's sales of fruits and vegetables reached $22.7 billion, accounting for almost 30 percent of the total market. 

This sustained prominence is not accidental. The demand for fresh, minimally processed foods, fueled by health consciousness, preference for clean labels, and environmental concerns, is reshaping consumer choices in the American food industry. Organic food sales as a whole reached $70.1 billion, representing 6.1 percent of total food expenditures and outpacing the growth of conventional food sales.

Organic berries lead the way

In the produce sector, performance varies, but trends are revealing. Popular categories like berries lead the way with sales growth exceeding 10 percent, while essentials like bananas and citrus also show robust double-digit increases. The shift shows organic products are no longer limited to specialized or luxury markets but are becoming more mainstream. 

The enduring focus on fresh produce highlights its critical role as both a major sales driver and an entry point to higher-value organic purchases.  According to the organization, key trends that influenced purchases of organic products in 2025 included a desire for cleaner ingredients and formulation profiles. 

The long-term outlook for organic forecasts a compound annual growth rate of 5.6 percent, which has remained consistent since 2016. There are positive indications that strong industry growth will continue, with annual organic sales projected to increase by another $24 billion over the next five years. The category is expected to cross the $100 billion threshold in 2030.  

Source: USDA Market News via Agronometrics. (Agronometrics users can view this chart with live updates here)

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