Mexican mango industry bets on unity, quality and strengthening its position in the US market

by Francisco Seva Rivadulla, international agri-food journalist.

The Mexican mango industry is undergoing a period of transformation and growth, driven by sector unity, continuous quality improvement, and the consolidation of its international markets. This was shared by Myrna Castro, general director of the Mexican Mango Packers and Exporters (EMEX), during her analysis of the sector's current state.

During the conversation, Castro highlighted the strength of the Mexican mango industry and the importance of coordinated efforts among growers, packers, exporters, and promotional organizations to maintain Mexico's international leadership in mangos.

“The industry must continue to grow in a united manner, strengthening quality, sustainability, and consumption,” she noted.

The United States: A strategic partner for Mexican mangos

The EMEX Director emphasized that the US remains the primary commercial ally for Mexican mangos and a fundamental market for the sector's development.

As she explained, the challenge consists not only of maintaining the solid presence of Mexican mangos in US territory but also of continuing to boost consumption among new consumers.

Photo by EMEX | Archive

Castro further highlighted the work done by the National Mango Board, an organization that has been driving marketing and positioning campaigns for mangos in the North American market for nearly two decades.

“Promotional work must continue and be strengthened through alliances across the entire production chain,” she stated.

She also pointed out that logistical proximity to the US is a key competitive advantage for Mexico over other international destinations.

Market diversification without losing industry strength

Although the US market remains the priority, the Mexican industry is working to expand its presence in other destinations, including Europe, Japan, Canada, and the Middle East.

Castro acknowledged that Europe represents a major opportunity, though logistical challenges related to transport times and the fruit's shelf life still exist.

In Asia, Japan remains one of the strategic markets for Mexican mangos, while negotiations to open markets such as China and South Korea continue to advance in tandem with phytosanitary authorities.

The “Mango EMEX” seal: A symbol of trust and quality

One of the industry's most prominent projects is the “Mango EMEX” seal, a certification that guarantees quality, food safety, and sanitation standards for exported Mexican mangos.

Several companies participate voluntarily in this program, which aims to establish itself as a trusted guarantee for international distribution chains and supermarkets.

“The goal is to prove that Mexican mangos meet the highest standards of quality and food safety,” the EMEX director explained.

Quality, flavor, and sustainability will define the future

Castro assured that the future of the Mexican mango will depend on maintaining a balance between quality, flavor, sustainability, and food safety, always with a shared vision across the entire production chain.

The EMEX representative insisted that the industry's main objective is to continue strengthening global mango consumption and to make the most of all Mexican production through a united, organized, and increasingly competitive industry.

*Photos are referential unless credited.

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