Agronometrics in Charts: Peruvian blueberry sector leads export boom with 18 new markets
Each week, the series ‘Agronometrics In Charts’ examines a different horticultural commodity, focusing on a specific origin or topic and visualizing the trade market factors driving change. Check out our entire archive.
The Peruvian blueberry industry is continuing to strengthen its position in international markets, with fresh blueberries reaching an increasingly diverse range of destinations. According to an analysis by Fresh Fruit Peru, the sector expanded its global footprint significantly between 2022 and 2025, adding 18 new export markets over the three-year period. The expansion reinforces blueberries' position as Peru's highest-value agricultural export.
In 2025, the industry generated more than $2.5 billion in export revenue, far exceeding the value of other agricultural products despite being shipped to fewer destinations than staples such as quinoa. Fresh Fruit Peru's analysis found that the industry's market diversification has been driven by expansion into Eastern Europe, the Middle East, Southeast Asia and the Caribbean. Among the new destinations added since 2022 are Poland, Russia, Türkiye, Georgia, Kuwait, Oman, Bahrain, Indonesia, Bangladesh, the Dominican Republic, Jamaica, Curaçao and Aruba.
Peruvian blueberry revenue packs a punch
These additions reflect Peru's efforts to diversify beyond its traditional core markets, while the United States, the Netherlands and China continue to account for the largest share of blueberry exports. While quinoa remains Peru's most geographically widespread agricultural export, reaching 73 markets in 2025, the analysis highlights the much greater commercial depth of blueberry exports. On average, blueberries generated approximately $49 million in export value per destination in 2025, compared with around $2 million per market for quinoa, illustrating the crop's strong presence in major importing countries.
The report also notes that the Peruvian blueberry export season is heavily concentrated in the second half of the year, with approximately 88 percent of annual export value typically generated between July and December. As a result, the industry's international footprint is expected to continue expanding through the remainder of 2026 as peak shipments move into global markets.
The continued opening of new destinations reflects Peru's strategy of broadening its customer base while supporting sustained production growth. As export volumes continue to increase, expanding access to additional markets will remain an important strategy for balancing supply, reducing reliance on individual buyers, and strengthening the long-term resilience of the country's blueberry industry.
Source: USDA Market News via Agronometrics.
*Photos are referential via Unsplash. | Graphs courtesy of Agronometrics.
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