U.S. middle class shoppers are switching to cheaper supermarkets in search of a bargain but dollar fruit sales have increased, claimed importer Oppenheimer.
“The middle class are trading down to Walmart while the wealthier people want healthy wholefoods.
“There is a polarization of buying behaviour.”
He said 72% of U.S. consumers were now making shopping lists, 85% were reading store circulars and 33% were shopping online.
Total dollar fruit sales in the U.S. were up this year by 2.3% with blueberries doing particularly well with a 5.4% rise.
“It’s really amazing what is happening with blueberries which accounted for a quarter of all berry consumption.”
Grant said modest growth was predicted for the U.S. economy next year as the country battled to reduce its national debt of between US$12 to 13 trillion.