Zespri changes business practices following South Korean ruling - FreshFruitPortal.com

Zespri changes business practices following South Korean ruling

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Zespri changes business practices following South Korean ruling

Kiwifruit exporter Zespri has changed its agreements with large supermarket chains following the Korean Fair Trade Commission's (KFTC) decision that the practices were anti-competitive.

The Commission fined Zespri US$375,000 for anti-competitive practices last week and demanded immediate suspension of exclusive contracts with E-Mart and Lotte Mart.

Zespri senior communications advisor David Courtney, said the company was still waiting to receive details of the full judgement.

Courtney said the company would decide whether to appeal or not once it had reviewed the KFTC decision.

Zespri Asian general manager Kelvin Bezuidenhout, said the company competes strongly on behalf of growers and other stakeholders to provide quality fruit and develop strong customer relationships.

"We are  fully committed to the growth and development of Korea and the Korean agricultural economy. We will take this opportunity to further strengthen our efforts in providing top-quality products and value services to Korean consumers,” he said.

Zespri has been supplying South Korea since 1977 investing more than NZ$36 million (US$26.8 million ) in kiwifruit promotion over the last six years.

Photo: Zespri

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