Actor Chris Elliot has been chosen for the first Avocados from Mexico TV commercial of the year, as the organization aims to boost consumption in the lead up to the biggest sporting event in the U.S. calendar.

The commercial for the Super Bowl 2018 shows the actor known for his comedic sketches on Late Night with David Letterman saying: "I don't know who you are but you deserve more: more beauty, more joy and more avocados from Mexico. Spread the avocados on everything!"

Avocados from Mexico are partnering with the Super Bowl for the fourth consecutive year and holding on to the humor that has characterized their previous campaigns.

As well as publishing the video on social media, the marketing strategy this year will include an app with emojis in order to reach a younger audience.

You can watch the commercial below.

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