U.K.: Asda creates 'Perfect for Proposal' avocado sticker
One of the U.K.'s biggest supermarket chains has created an avocado sticker to support a recent trend, albeit a rather peculiar one.
Just months after the internet went wild when numerous cafés around the world started serving coffee in an avocado, now picture and videos are being uploaded of people using the produce in the place of a traditional ring box when popping the question.
Supermarket Asda has now launched a 'Perfect for Proposal' avocado sticker at one of its south London stores.
"Smashed on toast, blended in a smoothie…assisting with marriage proposals? Avocados have now officially become the most versatile fruit around, with the nation using the fleshy green favourite to pop the question to their avo-half," the company said.
"As well as choosing the perfect ring, avocado-enthusiasts must now consider the best avo to use before loved ones can say ‘I avocaDO’."
The sticker also designates that the avocados are ripe.
Asda said its avocados were selected using the 'four Cs system' - color, complexion, cut and creaminess.
“We want to help ready-to-propose customers find the perfect avocado to make loved ones say, ‘I avocaDO’," said
"Whilst all our avocados are of a high quality and perfect for spreading on toast, it takes a keen eye to identify those that embody the Four Cs, so our new labelling system aims to help make the proposal process that much easier for those following the trend," Asda's Adrian Kurzynski said.
“From a soft, yet firm avocado to keep the ring in place, to a perfect pear-shape that allows for symmetrical slicing, our ‘Perfect for Proposal’ sticker system will help the increasing number of avocado proposals go as smoothly as the flesh of the fruit they’re holding.”
The avocados recently began to roll out in Asda's Clapham Junction superstore, with prices starting from £0.50 (US$0.70) for a single avocado.