Leading U.K. supermarket chain Tesco has launched a new range of cold-pressed juices made from wonky fruit that otherwise would have gone to waste.
By using surplus apples, beetroot, strawberries and watermelons that fall outside of the produce specifications, Tesco aims to save over 3.5 metric tons (MT) of surplus fruit and vegetables in the first 12 weeks alone.
The range, called ‘Waste NOT’, is selling in 250ml bottles, which will be made from 30% recycled plastic.
“These delicious juices are the latest way we are helping tackle food waste by ensuring as much of the crop as possible gets used,” said Tesco prepared fruit buyer, Jo Batty.
“The fruit and vegetables used in the range falls outside the specifications for fresh produce, and although they might not be flawless to look at they still offer shoppers a great taste.”
All of the fruit and vegetables will be cold-pressed, allowing them to preserve their freshness, and the range, created by two of Tesco’s major produce suppliers, G’s and AMC, will be sold in 350 stores across the UK.
“We couldn’t sit by and watch all this healthy produce be put in the bin. Waste NOT is our way of using what’s beautiful on the inside and sharing what tastes good, feels good and is doing good. It’s our way of helping the planet,” said Mike Bullock of Waste NOT.