Misionero announces new product launch under revitalized brand

July 08 , 2019

PRESS RELEASE

GONZALES, CA – Misionero, a leading grower of organic leafy greens, is proud to announce the relaunch of Salade du Soleil, a unique salad brand Misionero created over 20 years ago. The line will include three brand new salad blends: Orginale, Verte and Rouge.

Since 1997, Misionero has constantly looked for innovative ways to bring better products to customers and consumers alike. In years past, most spring salad mixes were thought to be less firm in texture, which led to a decrease in sales. By allowing greens to fully mature before harvesting, the Salade du Soleil line offers a heartier mix that pairs and stands up better with dressings, making it an ideal choice for retail and food service customers.

“At Misionero, we are committed to innovation that allows us to continuously strengthen both our food service and retail product lines,” said Nicole Zapata, marketing manager at Misionero. “When we were searching for a unique spring mix, we immediately thought of Salade du Soleil and knew the timing was perfect to revive the brand.”

The first additions to the Salade du Soleil product line are Orginale, Verte and Rouge spring mixes. The Orignale is a unique blend of salad greens that not only offer great taste and texture, but also a beautiful color variety for the plate. The Verte mix uses whole, green lettuce leaves while the Rouge uses whole, red lettuce leaves.

The new Salade du Soleil line will be making its debut at the Organic Produce Summit at booth # 819. For more information on the wide range of products Misionero offers, visit https://www.misionero.com/.

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About Misionero

Misionero, founded in 1973 by Floyd Griffin, is a leader in the organic specialty salad category. Misionero harvests, produces and ships, quality vegetables grown year-round. Additionally, the company produces products sold under the Earth Greens Organic, Garden Life, and Green Wave Farms label. For more information, visit https://www.misionero.com/

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