GrubMarket acquires Florida importer - FreshFruitPortal.com

GrubMarket acquires Florida importer

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GrubMarket acquires Florida importer

San Francisco-based food technology company, GrubMarket, has announced further expansion with its acquisition of Florida-based Vega Produce. Ā 

Vega Produce is an international fresh produce company focused on the East Coast of the United States. It sources over 200 high-quality, specialty and exotic Asian fruits and vegetables from nearly 40 countries across the globe.

In addition, Vega Produce uses sustainable packaging, including micro-perforated and leak-free seal packaging, as well as strong food safety measures. Notably, it has gained safety certifications such as Non-GMO, NOP, Global Gap and PrimusGFS.Ā 

Alejandro Toro, President of Vega Produce said that ā€œwe strive to be the most reliable distributor of the highest quality products for our customers across the nation and we also offer access to a best-in-class grower network across North and South America.ā€

ā€œWe are thrilled to learn that GrubMarket shares these goals and has built out such a well-integrated and much-needed eCommerce and technology-enabled platform to bring fresh food to so many important customers across the country,ā€ he added.

GrubMarket's CEO, Mike Xu, recognized that "Vega Produce is an outstanding food distribution businessā€ and ā€œa leader in food safety practicesā€. He also noted its ā€œstrong supplier and grower networksā€.

Importantly, ā€œthis acquisition enables GrubMarket to further strengthen its presence on the East Coast and officially enter Florida, which is a key market for food distributionā€, he continued.

This latest deal contributes to Grubmarketā€™s ongoing international growth, following acquisitions over the last year of other important fruit and vegetable companies, like the U.S.ā€™s Sierra Produce and Grant J. Hunt and more recently, Argentinaā€™s Salix Fruits.

Vega Produce's current leadership team will continue to be manage the company. However, itĀ  will also benefit from GrubMarket's innovative software-as-a-service platform, WholesaleWare software suite.

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