Michigan asparagus wraps successful 2026 season betting on digital-first approach to boost consumer demand

The sector executed an integrated marketing campaign that included retail promotions, influencer partnerships, and digital advertising.

July 10 , 2026

SanLucar acquires stake in Twin River Berries, expanding North American and Asian footprint

The companies said they shared the passion for quality, responsible agriculture, and year-round premium fruit availability. 

July 10 , 2026

Trombolotto lemons: An historic Italian legacy ready to be squeezed

In recent years, Sermoneta has actively positioned this beloved fruit at the heart of its culture and identity, with local restaurants and chefs helping to amplify the story of this specialty.

July 10 , 2026

Honey bees can detect virus-contaminated food, study finds

A surprising discovery could help beekeepers refine feeding practices to reduce the spread of disease.

July 10 , 2026

Peruvian blueberry export volumes to drop this season

Industry experts hope for a price increase as supplies drop, mirroring events from the 2023/24 season.

July 10 , 2026

Fall Creek hosts first Global High Chill Field + Forum at Oregon Home Base, showcasing new blueberry genetics

July 09 , 2026

Produce coalition urges USTR to protect the regional duty-free trade

Shortly after the United States said it would not renew the USMCA, a group of industry giants is pleading for the strengthening of the North American value chain.

July 09 , 2026

Agronometrics in Charts: Mexican mango volumes to drop 27 percent this summer

Cooler-than-normal spring temperatures and reduced flowering in key growing regions are creating production gaps, keeping availability limited through mid-July.

July 09 , 2026

Why cheap bananas may be a thing of the past

Retailers continue to treat the fruit as a loss leader, but mounting logistical costs and die-hard inflation are shifting the burden squarely onto producers.

July 09 , 2026

Oregon pears fight for their life

Amid catastrophic returns, rising production costs, weather disruptions, and pest pressure, the industry is sounding the alarm to request federal help.

July 09 , 2026