Industry body Pipfruit New Zealand hasforecast an apple and pear export crop of 16.9 million 18kg (39.68lbs) cartons this year, continuing its focus on varieties with Asian appeal and reducing dependence on Braeburn apples.

Pipfruit New Zealand CEO Alan Pollard said the amount was a "relatively modest volume and comprises the most balanced crop we have had in many seasons".

"The New Zealand apple basket is very diverse now and has much wider global appeal," he said.

"All of our newer varieties are up in volume which is extremely positive. Braeburn plantings continue to reduce, with this year’s forecast Braeburn crop at 3.4 million cartons the lowest on record."

Last year's New Zealand apple deal was marked by a later crop, smaller sizes and good prices, although with some difficulties for Braeburns. Importers this year will likely be dealing with a later campaign and lower volumes from competitor Chile.

A Pipfruit NZ release said typical summer conditions were perfect for growing high quality crisp fresh fruit.

"New Zealand’s reputation as a reliable supplier of high quality, well coloured, safe apples and pears enables us to command premium prices in all markets.

"This year will be no different, with exporters already receiving good levels of enquiry from Asia, Europe and North America."

The release highlighted the export share bound for the Middle East and Asia rose by seven percentage points last year to 40%.

In 2013, the majority of the apple crop will again come from Hawke's Bay, supplying supply 61% of the crop, or 10.4 million cartons. Nelson is set to export 31% of the crop, or 5.2 million cartons.

Central Otago will ship 650,000 cartons while the remaining regions of Waikato, Gisborne, Wairarapa and elsewhere will export 700,000 cartons.

 www.freshfruitportal.com