Australian blueberries gain Vietnam market access in new export agreement

October 14 , 2025

Vietnam, a key market for Australian blueberries

The agreement is underpinned by investments from the Australian horticultural non-profit Hort Innovation, which will support research in the Asian country via industry levies and contributions from the Australian Government.

Ongoing trade and market development initiatives that support the export protocols will make it possible to send Australian fruit into a market considered key by Oceania's berry growers.

“The signing of this protocol is an important step forward, enhancing the industry’s competitiveness both internationally and domestically," said Hort Innovation CEO Brett Fifield.

The executive added that in FY2023/24, the country exported 1,085 tons of blueberries to other countries, a figure Hort Innovation and the Australian blueberry industry at large expect will continue to grow.

“Vietnam market access presents a fantastic opportunity for the blueberry industry, as it has a growing middle class that actively seeks out high-quality imported fresh fruit," stated the local blueberry growers organization Berries Australia.

New horizons for Australian berries

The Australian blueberry industry is in the midst of a wave of trade efforts to open up markets around the globe.

Among them, the country established the Fresh and Secure Trade Alliance (FASTA), a national program designed to support and expand Australia’s horticultural market access using evidence-based strategies.

At the same time, the Australian horticultural industry kicked off the multi-industry berry trade development and market access project in 2024, which is programmed to last for the next six years.

The initiative comprises an investment to proactively unlock trade opportunities and strengthen market access for Australia’s berry industries. The project aims to enable a growing volume of berry products to reach premium international markets over time.