Naturipe Farms among first to earn Pro-Forest certification for deforestation-free avocados
Fresh produce grower and distributor Naturipe Farms earned the Pro-Forest certification for its avocados. This is a voluntary, third-party standard that verifies deforestation-free production practices in Mexico.
Through its Baika Mexico operations, Naturipe Farms was an early adopter of the Pro-Forest program, becoming one of the first avocado packing houses in Mexico to earn the certification.
“The certification reflects our long-standing commitment to sustainable avocado production,” said Andy Bruno, president of Naturipe Avocado Farms.
The achievement reinforces Naturipe’s ability to provide full traceability and transparency across its avocado supply chain while supporting responsible land management.
About Naturipe's Pro-Forest certification
The Pro-Forest program was developed in response to growing retailer and consumer expectations around responsible sourcing and forest protection.
Today, it is increasingly requested by major US retailers, like Costco, as part of broader sustainability commitments.
The system uses satellite mapping to monitor land and fire activity dating back to 2018, helping ensure avocados are sourced from land free of deforestation.
The program’s rollout coincided with a record year for avocados in the US, with over three billion pounds sold. According to Bruno, the milestone underscores the industry’s ability to meet strong demand while complying with rigorous sustainability standards.
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ProForest Certification confirms 90% of Mexican avocados for US market are deforestation-free
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