BLOOM FRESH is ramping up its intellectual property protection strategy in Brazil with a high-impact campaign. The premium fruit-breeding and licensing company seeks to prevent unauthorized plantings of its proprietary table grape varieties.
The initiative unfolded in Petrolina, the country's primary growing region, where the company installed prominent billboards and launched targeted outreach to growers, industry associations, and supermarket chains.
Featured varieties in the campaign included IFG Seven (COTTON CANDY), IFG Five (Sweet Jubilee), and IFG Eleven (Sugar Crisp).
In addition to ground-level marketing, BLOOM FRESH sent formal communications to the Brazilian Association of Producers and Exporters of Fruit and Derivatives (Abrafrutas) and other key trade organizations to formally notify growers of its IP rights.
Sugar Crisp grapes | Photo by BLOOM FRESH.
The letters featured a QR code allowing individuals to easily report suspected infringements—a tool the company says has already yielded actionable tips regarding unauthorized usage.
BLOOM FRESH also directed notice letters to major supermarket chains, reminding retailers that the company’s proprietary varieties must be sourced exclusively through licensed growers and authorized distributors.
Sugar Crisp grapes | Photo by BLOOM FRESH.
"Brazil is a key market for BLOOM FRESH, and it is vital for the industry to understand and respect our intellectual property rights to ensure a fair and sustainable future for the sector," said Angela Macedo, Country Manager for BLOOM FRESH Brazil.
Following heightened market surveillance across the region, the company confirmed it is currently preparing legal action against specific infringers identified during its monitoring efforts.
*All images courtesy of BLOOM FRESH.
On August 12, 2026, Monticello Conference Center, in Santiago, Chile, will host a new edition of the Global Grape Convention.
Organized by Yentzen Group, Frutas de Chile, Provid, Global Grape Group, and Mexico Table Grapes, the event will bring together leading international experts in an unmissable day of strategic content, key trends, and high-level analysis to anticipate market challenges.
The convention is a unique platform to connect with buyers, distributors, exporters, and retail leaders, generating real business opportunities and strengthening networks in a highly specialized environment.
For more info, contact events@yentzengroup.com
Tickets available at globalgrapeconvention.com
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