The first season estimate provided by PROVID shows a five percent year-on-year drop despite growing acreage.

The names will be used to promote the Sugra74 and Sugra60 varieties, two new cultivars set to become category darlings, according to the company. 

The company has had several legal wins in the European country and is actively working with local customs authorities to intercept infringers at the border. 

Shanghai Topsun Fresh's Daniel Ho explains how overseas growers can capture the lucrative, high-end segment of China's fruit consumers.

Extreme weather events have challenged even the most established production systems, forcing growers to prioritize physiological management.

As China’s domestic production expands, locally grown volume is driving export growth, while the import sector is narrowing its focus toward high-value, off-season premium fruit.

The firm’s renewed efforts have yielded fruitful results, with infringers already detected and notified.

Industry body Abrafrutas is working with producers and exporters to steer necessary procedures and mitigate adverse effects of the levy.

Production size for the 2025/26 campaign was only slightly above the previous marketing year, as the country’s output has been on the rise. 

As the one of the only ag categories not exempted from the levies, producers risk losing competitiveness, writes Margarete Boteon, horticultural researcher at Cepea.