Despite lower yields, growers report generally strong berry size and eating quality across the harvest.
According to Sergio Lugo, director of Mexico Table Grapes, shipments are triple the exports recorded in the same period of 2025.
Producers are reducing acreage of early-season grapes like Flame Seedless and Sugraone as part of a deliberate, trend-based approach.
Saúl Medina, at just 28, aims to position Jalisco as a major global exporter, especially to the U.S., leveraging recent market expansions.
Freshfruitportal.com spoke with Sergio Lugo, director of Mexico Table Grapes and of the Sonora Table Grape Growers Association, who indicated that nearly 2 inches of rain severely impacted the grape-producing area right before peak harvest.
Freshfruitportal.com attended last week's Spring Summit in San Diego, California, where experts gathered to discuss the industry's most pressing challenges.
The Mexican grape season was marked by a drop in prices in the U.S. market, making it more attractive for producers, in some cases, to leave the fruit in the domestic market.
The industry faced high temperatures and water shortages in Sonora, which impacted production.
Representative from the phytosanitary certification sub-department of SAG, Jaime Álvarez, outlined the details of the program and provided recommendations to producers who wish to be part of the initiative.
FreshFruitPortal.com spoke with Sergio Rene Lugo, director of Mexico Table Grapes, of the Association of Table Grape Producers of Sonora-Mexico, to clarify the campaign’s projections.
