Faced with a complex harvest, the industry is shifting its strategy toward climate-resilient varieties.
The event will take place on Wednesday, August 12, at the Monticello Conference Center, bringing together over 1,000 sector representatives.
Despite lower yields, growers report generally strong berry size and eating quality across the harvest.
According to Sergio Lugo, director of Mexico Table Grapes, shipments are triple the exports recorded in the same period of 2025.
Producers are reducing acreage of early-season grapes like Flame Seedless and Sugraone as part of a deliberate, trend-based approach.
The industry faced high temperatures and water shortages in Sonora, which impacted production.
Representative from the phytosanitary certification sub-department of SAG, Jaime Álvarez, outlined the details of the program and provided recommendations to producers who wish to be part of the initiative.
FreshFruitPortal.com spoke with Sergio Rene Lugo, director of Mexico Table Grapes, of the Association of Table Grape Producers of Sonora-Mexico, to clarify the campaign’s projections.
After a high-priced early Jalisco deal, Mexico’s traditional Sonoran production was delayed and otherwise set back by unseasonably chilly temperatures.
Mexico’s Sonora table grape producers association (AALPUM) estimated 21.7 million cartons for the 2023 season, with just over half in green grapes.
