Antonio Sánchez, Product Manager at SanLucar, analyzed the importance of planning, innovation, and offering grapes adapted to each consumer.

Subsole Commercial Manager Andro Vidal singled out market expansion and variety replacement as key steps in the sector’s upcoming overhaul.

Global Grape Convention 2026 speaker Marcial Hernández says that the industry should move its attention from genetics and varietal renewal to the retail shelf.

As the one of the only ag categories not exempted from the levies, producers risk losing competitiveness, writes Margarete Boteon, horticultural researcher at Cepea.

Expansion is fueled by increasing health consciousness, consumer preferences for fresh and convenient snacks, and the growth of food processing industries. 

With this new projection, the country is looking to close its campaign with an adjusted export forecast eight percent below an already lowered figure.

With more stable market conditions, the firm is reducing its reliance on the US market by exploring European and Latin American clusters.

Vines continue to recover from past climate trauma, forcing growers to weather a new season of operational challenges.

Despite market pressure from other origins, high-quality output should fetch attractive prices in Europe starting in April.

From tariff pressure to port congestion, exporters faced a more complex playing field this year. The industry’s response signals a tighter focus on quality, timing, and collaboration.