Sun World aims to transform the table grape category with a first of its kind global marketing campaign for AUTUMNCRISP® grapes.

The fully integrated campaign – expected to be the largest ever for a branded grape – aims to raise retail and consumer awareness and stimulate demand for these grapes.

The bags are made from 20% bio-based plastic – derived from non-GMO corn sand sugar cane – and 80% fully compostable fossil-based polymers.

Compostable packaging is as effective as conventional plastic and may even outperform it for shelf-life of fresh produce, two peer-reviewed studies have revealed.

The four key produce areas where the use of retail-ready boxes is growing are tomatoes, salads, potatoes and smaller volume vegetables.

Producers in the region expect to resume packing towards the end of the week and the weather outlook over the next 10 days is favorable, according to an industry body.

Dayka & Hackett says the unique paper used in the Eco-Tote - which is rolling out this August - is bio-degradable, compostable and recyclable.