With around 72 percent of exports now coming from new varieties, the South American producer highlights its ongoing commitment to quality and consistency.
The international organization has gathered data from leading producers to give the supply chain a granular view of a shifting industry.
The industry expects volumes similar to those posted in 2024/25, when shipments reached 68 million boxes.
Abundant reservoir levels and snowpack surplus are providing a critical opening for growers to improve fruit size, uniformity, and overall postharvest quality.
The Global Grape Group’s “Have a Grape Day” campaign reached millions and generated $67 million in sales over two years.
Subsole Commercial Manager Andro Vidal singled out market expansion and variety replacement as key steps in the sector’s upcoming overhaul.
Industry body Abrafrutas is working with producers and exporters to steer necessary procedures and mitigate adverse effects of the levy.
The event will take place on Wednesday, August 12, at the Monticello Conference Center, bringing together over 1,000 sector representatives.
The business is expanding and remains profitable—but at a cost, writes Betina Ernst, President at consulting firm Top Info Marketing.
The industry is sharpening its quality focus after a rain-struck season.
