Phoenix Media Network, Yentzen Consulting join forces
Phoenix Media Network, the world’s largest compilation of fresh-foods content and thought-leadership brands, today announced it has joined hands with Yentzen Consulting, the leading international digital publisher of fresh produce content in English, Spanish and Chinese.
The combination reinforces Phoenix Media Network’s position as an industry media and event company, boasting the strongest portfolio of trusted, best-in-class brands.
Yentzen Consulting’s market-leading portals - ChinaFruitPortal.com, Portalfruticola.com and FreshFruitPortal.com - join a fast-growing assemblage of influential and engaging properties, including many of the most popular and respected fresh-foods brands today.
Other brands under the Phoenix Media umbrella include Produce Business magazine, Deli Business magazine, Floral Business magazine, Cheese Connoisseur magazine, PerishablePundit.com, PerishableNews.com, ProduceBusinessUK.com, the New York Produce Show, the London Produce Show and Conference and the Amsterdam Produce Show and Conference.
"We’re on a mission to fulfill our 30-year-old motto of 'Initiating Industry Improvement,' and that means we are on a mission to transform the industry’s media model," said Phoenix Media Network CEO Jim Prevor.
"These portals are an exciting addition to our family of brands."
Prevor said that similarly to Produce Business magazine and the Perishable Pundit, as well as various live events organized by the network, the portals were a transformative force in the fresh food landscape, elevating thought and practice leadership throughout the trade.
"The portals have evolved into one of the top destinations for those looking for information and insight related to fresh produce and so nicely complement our collection of cutting-edge editorial communities and is a vital part of our future," Prevor said.
"All of us at Phoenix Media Network look forward to working with the Yentzen team to take the portals to the next level."
Yentzen Consulting CEO Gustavo Yentzen said achieving global scale in the fresh food media business was a critical factor for success.
"We made huge strides evolving the portals as a digital and mobile property in three languages over the past decade," Yentzen said.
"Joining Phoenix Media Network will enable Yentzen Consulting and the portals to continue to evolve and grow as vibrant and cutting-edge digital media brands."
"Our news sites are all about breaking down the barriers of language and culture throughout the global produce industry to provide diverse, timely and engaging content. We look forward to building on that philosophy with Jim Prevor's support and learning from the wealth of experience in the Phoenix Media Network team," added Freshfruitportal.com editor Matthew Ogg.
Under the terms of the deal, Gustavo Yentzen will continue as managing director of Asesorias Yentzen Consulting SPA, while also joining the Leadership Board of the global Phoenix Media Network.