Avocados from Peru steps up to the plate with U.S. baseball promotions
It's not quite Avocados from Mexico at the Super Bowl, but the Peruvian avocado industry is also using sport to leverage its brand and recipe ideas.
In a release, Avocados from Peru (AFP) today announced it would be treating baseball fans to a free topping of fresh avocado at a game in the lead-up to 4th of July festivities.
The group will be making the enticing offer to fans who purchase an Oriole dog during the Baltimore Orioles vs. Tampa Bay Rays game in Oriole Park at Camden Yards on July 2.
Known as the ‘Avodog’, Peruvian Avocados add a flavorful twist to an American classic, AFP said.
Served with just a squeeze of lime or combined with other traditional hot dog toppings such as onions and tomatoes, freshly sliced or smashed Avocados From Peru make an ideal hot dog topping.
Adding this heart-healthy fruit as a hot dog topping has already proven to be enormously popular with baseball fans, who devoured hundreds of fresh Peruvian Avocados during a New York Mets baseball game in July of 2015.
“We look forward to seeing Avocados from Peru become an integral part of the all-American tradition of attending a major league baseball game,” said AFP CEO Xavier Equihua.
Much like baseball, the season for Peruvian Avocados runs from May to September, earning them the nickname of "summer avocados".
With the season in full swing, AFP has partnered with Walmart to feature and offer free tastings of this superfood at their stores.
AFP said fans who could not attend the baseball game on July 2 would still have the opportunity to try the Avodog at a local Walmart. Over 900 Walmart stores on the East Coast will also be demoing this baseball fan favorite on the same day.