Freshmax poised for NZ cherry campaign

November 13 , 2017

With less than three weeks until the Freshmax New Zealand export cherry program gets underway, the company reports growing customer anticipation surrounding the first harvest of its branded cherries ‘Lani’. 

In a release, export manager Tracey Burns said Lani had spearheaded the country’s cherry campaigns for the past three years and was set to excite customers yet again.

Freshmax highlighted spring weather had been kind to New Zealand’s cherries with Lani shaping up to have excellent flavor from the outset, along with its “notoriously good sizing and texture”.

Once that harvest is complete, Starletta cherries will follow suit.

“As Freshmax’s premium white flesh cherry brand, Starletta™ gives key customers a wow factor,” Burns said in the release.

The Freshmax Group has invested heavily in intellectual property (IP) over the past 15 years, with it now underpinning a number of the business’s core categories.

“We see intellectual property and licensed varieties as fundamental to our category approach, whether we are look domestically or internationally,” said GM IP and category, Simon Gillett.

“In this vein, we continue to align ourselves with like-minded customers and growers and gain elevated traction in a crowded marketplace.” Gillett said.



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