Following a trial of the filter, researchers said if just a small number of exporters began using the technology, around 251 million bananas of total global exports could be saved from waste each year, The Huffington Post reported.
The tests demonstrated the filter successfully absorbs ethylene – the ripening hormone – from the bananas’ environment and was shown to be more efficient and environmentally friendly than alternative methods that are currently being used, according to The Huffington Post.
It’s Fresh! is owned by U.K.-headquartered Food Freshness Technology Holdings Limited (FFT), an entity in which Philadelphia-based AgroFresh Solutions (NASDAQ) now owns a 15% stake following a recent US$10 million investment.
In a January announcement, AgroFresh highlighted the proprietary active ingredient of It’s Fresh! has been found to be 100 times more powerful than any other ethylene-absorbing substances, providing a powerful tool to preserve food freshness.
“This commercial agreement provides a creative approach to gaining access to ground-breaking technologies as well as entering into unique collaborations to accelerate our retail growth strategy,” AgroFresh CEO Jordi Ferre said in a release.
“We expect FFT’s It’s Fresh! technology to complement the RipeLock Quality System, our retail solution for extending the freshness of bananas.