U.S.: Wonderful Co. emerges as fastest growing CPG company

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U.S.: Wonderful Co. emerges as fastest growing CPG company

The Wonderful Company has positioned itself as the number-one growth leader among all multibillion-dollar consumer packaged goods (CPG) companies as well as the growth leader in produce in 2017, according to market research firm IRI. 

In addition, a study released today by the Boston Consulting Group (BCG) and IRI measuring growth across all CPG categories positions the California-based organization as the top growth leader amongst all midsize companies in the U.S. (US$1-5.5 billion in retail sales).

Wonderful ranks in the top five for adding dollars to the entire CPG industry and accounted for five percent of all CPG growth.

Wonderful says that its position as the only multibillion-dollar company with double-digit growth at 13 percent reflects the popularity of its convenient nutrition and wellness products.

“More than half of U.S. households already buy a Wonderful product each year, and IRI data in concert with this study clearly demonstrates that our healthy offerings are resonating with consumers,” said Wonderful vice president of marketing Adam Cooper.

“The Wonderful Company is relentlessly focused on driving healthier eating options. Over the past 10 years, we’ve invested more than $3 billion in capital and $1 billion in marketing and brand building. With these investments, and consumers increasingly seeking nutritious choices, Wonderful is poised for even more growth in the future.”

The report’s findings were based on the growth performance of more than 400 CPG companies with annual U.S. retail sales exceeding US$100 million.

The analysis, which covered both public and private companies, focused on what consumers actually buy in measured channels, as opposed to what factories ship. Companies were ranked on a combination of three metrics: dollar sales growth, volume sales growth, and market share gains. The study also analyzed trends that drove performance in the sector.

Headquartered in Los Angeles, The Wonderful Company is a privately held US$4 billion global company and owner of several major produce brands including Wonderful Halos - the country's leading mandarin brand - and pomegranate juice brand POM Wonderful.


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