Mission Produce launches new edition of AvocaDOs and DON’Ts guide

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Mission Produce launches new edition of AvocaDOs and DON’Ts guide

California-based Mission Produce has just released the third edition of its AvocaDOs and DON’Ts - a quality reference guide.

The edition plays off the success of its retail and food service editions released several months ago.

“Avocado users are hungry for more information in order to capitalize on of one of the hottest commodities in the produce industry,” said marketing director Denise Junqueiro.

This best practices guide provides information about storage and handling techniques based on seasonality and origin of the fruit, as well as proper assessment practices for ripening and detailed descriptions of quality conditions.

Information in the guide provides tools to support the management of a successful avocado program. It gives customers and produce professionals tips and know-how from Mission’s team of experts.

“With the rise in avocado consumption and the entry of more global sources, customers need access to proper handling practices for all origins and production cycles. This guide is a one-stop shop to gain that understanding,” said vice president of sales and marketing Brent Scattini.

The guide also provides information on various quality concerns.

“Many conditions are harmless to the pulp of the fruit and are just cosmetic,” said director of global quality and distribution Ryan Fink.

The guide explains the different conditions from checkerboarding to lenticel spotting, limb rub to ridging and everything in between.

“It’s a comprehensive guide we know quality assurance managers, buyers and produce professionals alike will find valuable and instrumental in supporting their avocado program,” added Junqueiro.

To view the guide, click here.


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