Chilean cherry report analyzes 2018/19 campaign, delivers keys for upcoming season
In the aftermath of Chile's 2018/19 cherry campaign, Decofrut has published a Season Overview of Cherries report, which characterizes the season by two key factors - better prices and a lower volume of exported fruit as compared to a typical year.
Commenting on the campaign, Manuel José Alcaíno, the president of Decofrut indicated the season was an "especially good" one.
He added that growers were able to produce high-quality fruit.
Though export volumes dropped, he commented: "the demand for good fruit is still intact," adding that this was especially true in one of Chile's key export markets - China.
"The volumes that arrived in China are practically the same as last year. But we saw a significantly better result," Alcaíno explained.
These outcomes defied other exporters' expectations; many predicted the country would see a downward panorama following its record volumes of 2017/18.
Besides looking back at the successful season, Alcaíno noted that the report will also cover how to apply critical lessons to the future, in order to ensure promising results for years to come.
The Season Overview of Cherries' latest update
The latest and third update of the report analyzes the behavior of the campaign.
To do this, it delves into the evolution of its prices and its performance in export markets. The report also offers information on shipments by variety and destinations.
The Decofrut president commented that the latest update would deliver an analysis of the different packaging options available on the market as well.
Additionally, he said it will discuss which cherry varieties enter the market late, after the Chinese New Year.
For his part, Gustavo Yentzen, the general manager of Yentzen Group stressed: "This report gives a look at [Chile's cherry] campaign with key information for the entire chain of catering.
"The update will allow all relevant players in this industry to take the best decisions to face this competitive market."
Click here to get the full report