Berries in Charts: The category's evolution over the last nine years
In this installment of the ‘In Charts' series, Colin Fain of Agronometrics illustrates how the U.S. market is evolving. Each week the series looks at a different horticultural commodity, focusing on a specific origin or topic visualizing the market factors that are driving change.
Coming out of PMA Fresh Summit, I feel fortunate to have been able to have had a great many conversations with industry leaders from around the world. This article is inspired by one of those conversations.
One of the functions of working with data is to offer perspective. So, after being asked how the different berries stacked up against each other I brought up this chart, which created one of those invaluable ‘ah ha’ moments.
Below you can see how the different berries have evolved over the last nine years compared with each other.
Historical berry volumes in the U.S. market
My hope with this chart isn't to explain some interesting market phenomenon, but rather just to offer it as an interesting point of view to better understand the role of each berry in the U.S. market.
In our ‘In Charts’ series, we work to tell some of the stories that are moving the industry. Feel free to take a look at the other articles by clicking here.
You can keep track of the markets daily through Agronometrics, a data visualization tool built to help the industry make sense of the huge amounts of data that professionals need to access to make informed decisions. If you found the information and the charts from this article useful, feel free to visit us at www.agronometrics.com where you can easily access these same graphs, or explore the other 20 fruits we currently track.