D’Arrigo Bro. Co., of California celebrates a century of agriculture excellence
As 2023 comes to a close, D'Arrigo Bros. Co., of California, home to the iconic Andy Boy label, proudly culminates their year-long reflection of legacy with a commemoration of its 100th anniversary, as a family of farming and wholesale companies. As D'Arrigo Bros. Co., of California honors this momentous anniversary milestone, their roots can be traced back even further to 1907, when Andrea D’Arrigo arrived from Sicily to Boston. This historic journey marked the inception of a century-long legacy, defined by a steadfast commitment to innovation, quality, and sustainable farming.
After a year-long social media campaign under the theme "A Century of Excellence" shared on Instagram (@andyboyproduce), D’Arrigo Bros. Co., of California reflects back on the key milestones and achievements from each decade of the company's history, engaging audiences and fostering a sense of shared celebration.
"We wanted to share our history with the world, reflecting on the pivotal moments that have shaped us over the past 100 years," said John D'Arrigo, President, CEO, and Chairman of the Board. "Our social media campaign has been a journey through time, showcasing the dedication, innovation, and resilience that define D'Arrigo Bros. Co., of California."
In addition to the digital celebration, D'Arrigo Bros. Co., of California hosted the 61st Annual Broccoli Rabe Feed on May 19, 2023, at their headquarters in Spreckels. This annual event, known for its festive atmosphere, brought together friends, family, employees, partners, customers, and vendors to celebrate the company's successes and enjoy delicious dishes featuring their proprietary Andy Boy broccoli rabe.
"This year's Broccoli Rabe Feed was extra special as we also celebrated our 100th year anniversary as a family of companies. It was a joyful occasion to share our accomplishments, express gratitude to those who have supported us, and look forward to the next chapter of our journey,” said John D’Arrigo. “As we revel in the festivities of our centennial milestone, it's fitting to reflect on the extensive history that brought us to this moment.”
In 1923, Andrea and his brother Stefano formed a partnership that laid the foundation for the D'Arrigo Brothers Company. Recognizing the demand for fresh produce, they pioneered the growing and shipping of broccoli from California to the East Coast in 1925, which was credited as the first transcontinental shipment of its kind.
The "Andy Boy" pink label, trademarked in 1927, became synonymous with quality, freshness, and innovation. D'Arrigo Brothers was the first company to brand fresh vegetables, introducing the concept of labeling and packaging for produce. This visionary approach earned them recognition in a 1951 Harvard study as the pioneers of branded fresh vegetables.
The company expanded into multiple districts and states in 1946, and the D’Arrigo Brothers partnership was incorporated into two companies, D’Arrigo Bros. Co., of Massachusetts and D’Arrigo Bros. Co., of California. Shortly after, D’Arrigo Bros. Co., of New York was established in 1948, further solidifying their presence on the East Coast. In 1951, Stefano purchased 505 acres in Salinas, CA, marking the entry into the Salinas Valley, a region known for its fertile soil and temperate climate.
After the death of both Andrea and Stefano, Stefano's son, Andy D’Arrigo, assumed the presidency of D’Arrigo Bros. Co., of California in 1965, setting the stage for continued innovation and growth. Soon thereafter, Andy D'Arrigo initiated the company's seed development program, introducing "broccoli rabe" and "sweet anise." The company achieved proprietary patents on these varieties in 1993, which was a true testament to their commitment to quality and innovation.
In 2006, D'Arrigo Bros. Co., of California built a state-of-the-art cooling and shipping facility in Spreckels, and in 2008, the office headquarters were established adjacent to the facility. Today, D'Arrigo Bros. Co., of California, under the leadership of John D'Arrigo, Andy's son, produces fresh produce on over 40,000 crop acres across California, Arizona, and Mexico.
The company's 100-year milestone underscores its commitment to quality, sustainability, and family values. As a vertically integrated company, D'Arrigo Bros. Co., of California controls every aspect of the production process, ensuring a legacy of excellence that continues to resonate with consumers.
John D'Arrigo, President and CEO since 1992, reflects on the company's journey: "As we celebrate our centenary, we honor the vision and hard work of our founders. We remain committed to producing fresh, quality produce for generations to come, carrying forward the legacy of the Andy Boy brand."
D'Arrigo Bros. Co., of California’s 100th anniversary is a testament to a century of resilience, innovation, and commitment to excellence. The company looks forward to continued growth and success in the years ahead.