Fresh Farms has partnered with Sun World International to supply its proprietary table grape varieties to the North American market as part of the company's global network of licensed marketers.
Through this partnership, Fresh Farms will produce, pack, and market Sun World–branded grapes across its operations in Mexico, the United States, and South America. Supply will be sourced from the company’s own production and a network of trusted grower partners, ensuring consistent volume, quality, and year-round availability.
“This partnership represents a shared vision for the future of grape varietal development for both customers and consumers,” said Juan Pablo Molina on behalf of Fresh Farms. “Partnering with Sun World allows us to apply that approach to some of the most recognized grape varieties in the category.”
Fresh Farms will supply select proprietary varieties, including AUTUMNCRISP®, RUBY RUSH®, ADORA SEEDLESS®, and MIDNIGHT BEAUTY®, with production aligned to seasonal windows and retailer-specific programs.
Backed by Grupo Molina’s decades of experience in table grape production, the company combines grower-driven decision-making, cross-border operational strength, and close collaboration with retail partners. The company currently serves most major North American retailers and manages fully integrated programs from field to shelf.
"Sun World’s varietal portfolio aligns perfectly with where the category is headed, and we’re committed to supporting these brands with the volume, discipline, and attention they deserve,” added David Watson.
The partnership further strengthens Sun World’s North American supply chain and positions Fresh Farms for continued growth in branded grape programs, with long-term volume commitments and expanded plantings planned over the coming seasons.
Together, Fresh Farms and Sun World are raising the standard for branded table grapes—creating programs that deliver value for retailers, confidence for growers, and, most importantly, a more memorable and delightful grape experience for consumers.
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