Northwest cherry season: High quality, excellent size expected despite projected volume reduction

After a tough bumper year marked by pressured prices, spirits are high in Washington and Oregon, where growers hope promotional momentum driven by America’s 250th will yield higher demand and wider margins.

May 05 , 2026

Fresh-cut produce market set for $231 billion boom by 2034

Living right in the intersection of the convenience and health trends, the sector is projected to thrive in urban centers across the world. 

May 01 , 2026

Ellie Norris takes the reins at USHBC as the industry enters next growth phase

An Oregon grower herself, the new Chair brings hands-on experience to the role at a time when the blueberry sector faces renewed challenges.

April 30 , 2026

Fusarium wilt resurfaces in North Florida watermelon fields

The disease, caused by a stubborn soil-borne fungus, typically causes watermelon plants to wilt, turn yellow, and die.

April 29 , 2026

OSHA scraps inspection targets in revamped heat-hazard program

The move lowers previous goals of doubling on-site heat inspections compared to the 2017–2022 average.

April 28 , 2026

Decoding the "new normal": How exporters can unlock growth in China’s evolving consumer market

The Chinese consumer is cautious, says David Rao, from Ipsos. To succeed, exporters must shift from mass marketing to precise, scenario-based, and digital-first consumer engagement. 

April 27 , 2026

Abnormal California heat disrupts 2026 harvest raising quality concerns

Golden State growers are already experiencing disruptions from the abnormal weather. Berries, grapes, citrus, and winter vegetables are among the most affected categories.

April 24 , 2026

Southern hemisphere cherries are missing out on a $800 million opportunity

At the 7th Annual Global Cherry Summit, Kroger VP Patrick Haines joined the call for market diversification, claiming there are untapped opportunities for several fresh categories in the US market. 

April 23 , 2026

Chile’s cherry industry pivots its strategy as Chinese consumer expectations tighten

The 7th Global Cherry Summit in Santiago, Chile, brought together 1,800 key players from across the cherry supply chain.

April 22 , 2026

Chilean cherry sector seeks new balance as costs rise and returns tighten

Despite current challenges, the Andean country retains key advantages, including established production expertise and steady global demand.

April 21 , 2026