Global genetics leader Sun World International has selected new licensees in Australia and Italy. In a press release, the company said the addition is part of a continued effort to strengthen its branded fruit programs across global markets.
The new licensees will market Sun World's proprietary grape brands, including Autumn Crisp and Ruby Rush.
"Successful fruit programs rely on strong connections: the right partners, in the right markets, growing the right fruit, with a demonstrated focus on excellence,” said Petri van der Merwe, Vice President of Global Licensing at Sun World International.
The executive said the company is intentional about how it selects its partners, making sure they share the firm’s high standards and can connect brands with consumers to deliver an excellent experience.
The company is welcoming four new companies from two continents joining the firm’s genetics program.
TGC Marketing (Australia): Formed through a partnership between the Primarano and Marciano families, TGC Marketing brings together more than 50 years of combined table grape production and marketing experience. Operating across more than 800 acres in Victoria's Sunraysia region, the company unites the Prima Farms and Yummy Grapes brands to deliver a broader, premium table grape offering for domestic and international markets.
Romeo's Best (Australia): One of the country's largest privately owned table grape producers, Romeo's Best farms more than 1,200 hectares across key growing regions along the East Coast. With one of the longest domestic supply windows in the country, the company brings significant scale and consistency across its partner programs.
Ace Quality Produce Pty Ltd (Australia): With a growing footprint in sourcing and distribution, Ace Quality Produce supports reliable supply across domestic channels. The company combines deep industry experience with a broad network and a tailored service model designed to maintain quality and efficiency from origin to customer.
Bio Hortus Soc. Coop (Italy): Founded in 2014 by partners with decades of agricultural experience, Bio Hortus manages more than 1,500 hectares of production, including 400 hectares under greenhouse. With a vertically integrated approach and strong traceability systems, the company serves as a critical node between brands and European retail at scale.
“Our strength comes from the connections we build across geographies, growing conditions, and channels," said Gerardo Lugo, Chief Commercial Officer at Sun World International. “When you combine that diversity with an uncompromising focus on quality, you create programs that retailers trust, and consumers come back to."
*All images courtesy of Sun World.
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