Grimmway welcomes Keri Morrelli as Product Innovation, Development Director
Press Release
Grimmway Farms is pleased to welcome Keri Morrelli as Product Innovation and Development Director. Joining the Sales and Marketing Team, Morrelli will oversee product development from ideation to launch for all divisions at Grimmway, the largest carrot producer in the world and the largest organic vegetable producer in the USA.
In addition to leading strategy for new product development, Morrelli will also be responsible for optimizing the companyās existing product lines and packaging materials.
āAs our business grows and the demand for value-added, plant-based products continues to increase, our efforts to develop innovative products and sustainable packaging solutions have become more complex and increasingly important to us and to our customers,ā said Eric Proffitt, Executive Vice President of Sales and Marketing.
āKeriās experience developing cross-functional teams aligns with our goals and supports our vision for growing our Grimmway Farms and Cal-Organic Farms brands.ā
Morrelli started by collaborating with Grimmwayās cross-functional product innovation team to streamline development processes. She is now driving the roadmaps for all new products in the pipeline and her leadership will steer the direction of Grimmwayās 2021 product launches and beyond.
āI am excited to implement a program that will cultivate our Development and Innovation initiatives,ā said Morrelli. āMy passion for food and unique background drives my desire to create products from a culinary and innovative standpoint. Iām proud to play a part in Grimmwayās commitment to sustainable agriculture and education as we continue to meet the needs and wants of our consumers for great tasting and high-quality products.āĀ Ā
Ā With over 20 years of experience in the food industry, Morrelliās expertise ranges from concept creation and product launch to product sourcing and technical services. Most recently, Morrelli was a senior product developer for Curation Foods where she worked for more than 15 years and she previously managed research and development for new products at Mann Packing.
Morrelli is a graduate of the University of California, Davis where she earned a bachelorās degree in applied plant biology and post-harvest physiology and a masterās degree in horticulture and agronomy.