Mexican table grape shipments begin amid "slow" sales in U.S. market
The Mexican table grape season has kicked off with the first shipments north of the border, which will enter into what is currently a sluggish market for sales.
Crossing of Early Sweets, Perlettes and other early green varieties has begun at Nogales and are being absorbed into the market. Flames and a dozen other varieties of all colors will follow shortly.
The Sonora Grape Growers Association (AALPUM) originally forecast 21.5 million 18 lb. (8.2kg) cartons to be packed and shipped between early May and mid-July, and that estimate still stands. This forecast is 2 percent less than the 2020 harvest and 11 percent less than the 2019 crop.
That estimate forecasted the second week of May at just under 400,000 cartons and the first week of June at about 4,000,000.
John Pandol, chairman of the grape division of the Fresh Produce Association of the Americas, explained that the sellers’ most critical task is creating sufficient demand in advance of harvest.
"Retailers must have the confidence in the reliability of supplies or that just doesn’t happen, ”he said.
Reflecting on the latter stages of the South American grape deal, Pandol said that retailers anticipated reduced supply and planned to minimized grape activity.
They did promote red seedless during the spring but "not with the normal consumer response", he said.
"Sales have been slow as older grapes from January and February, from both Chile and Peru, look dull in the store," he said.
"Lately many supermarkets have reduced the grape offering, smaller displays with less items. There is a feeling that all the grapes of sound condition have been shipped and it is not worth the risk to gamble on marginal condition."
Mexico will likely harvest around a quarter of its crop in May, with much heavier volumes expected in June.
About 75% of Mexican grapes and 65% of California grapes are sold in the U.S. market. As the US grocery market has been more robust during Covid, more fruits are being forced into the retail channel, Pandol explained.
Chile shipped a higher percentage of its grapes to the U.S., almost three-quarters of its red and white seedless, he said.
Meanwhile, fruit that are more export-oriented like California citrus and foodservice items like melons and pineapples are being pushed into U.S. supermarkets more than normal.
"Canada’s economy is much worse than the United States, and the feeling is Canada will import less volume and the market participation of extreme discount formats will further increase, looking for value grapes," he said.
"A big cherry crop from California, Washington and British Columbia with less export and if the Southeast comes through with its blueberry crop will fight for shopper attention and is concerning to Mexico, Coachella and early San Joaquin Valley shippers in June and July."